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Hello and welcome,

I’m a tourism professional, skilled traveler and entrepreneur.

In my career as a corporate and freelance marketer I've helped leading Travel and Technology companies tell their story and sell their products, collaborated with global partners and driven triple-digit growth for websites and communities.

While as a traveler, I’ve experienced some of the most unconventional journeys: From sleeping in the Andean desert to snorkeling with mantas in Maldives, from fine dining at London’s Michelin-starred restaurants to flying world’s Best Business Class.

On Unpacking Tourism I share authentic insights, learnings and inspiration for marketers and innovators in Travel & Hospitality -seen through the lens of an industry professional and skilled traveler.


Today as a consultant, I provide strategic advice to hospitality and travel companies on how to unlock value and grow international customers, helping them adopt a traveler-centric and cross-functional approach.

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Insider Stories, Journeys and Perspectives of an Experienced Tourism Entrepreneur, Marketer and Traveler 🛩️

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Tourism marketer, Attentive traveler and Entrepreneur🛩️ I’ve helped global travel brands tell their story, experiencing myself 100’s of journeys: from hiking the Andes to flying Business to Maldives, camping in Serengeti or getting lost in Bangkok.